What's Your Signage Costing You?

80% of customers walk in because of what they see. Make sure every dollar you spend is driving them through the door.

Your Investment, Side by Side

3-year cost comparison

See exactly what you'll pay—and what you'll get. No surprises, no fine print.

Your Setup

How many screens?

More screens = better per-screen pricing

Time frame:

Compare to:

Player:

Compact 4K HDMI stick — the default managed player for most storesUsing your own Android device or a browser? Hardware is $0. (BYO Android coming soon.)

Pay Annually

Get your first Player Pro free (12-month prepay)

BrandCast

$1,935

Over 3 years

What you pay:

Hardware: $495Software: $1,440$8/display/mo × 5 displays × 36 monthsPer Screen: $387

OptiSigns (Standard)

$2,300

Over 3 years

What they charge:

Hardware: $500Software: $1,800$10.00/screen/mo × 5 screens × 36 monthsPer Screen: $460

* OptiSigns Standard plan ($10/screen/mo) — verified Jun 2026, optisigns.com/pricing* Entry hardware: OptiStick $99.99 (shop.optisigns.com); Pro Player $349, ProMax $799* Volume discounts (20+ screens) not re-verified in Jun 2026 refresh — treat as unconfirmed

You Keep

$365

15.9% savings

Bottom line:

Per Screen: $73Total (5 screens): $365

Cost Over Time

What you'll spend over 3 years

Why Switch to BrandCast

🖥️ Use Any Device

Any device that can run a browser will work with BrandCast.

⚡ Update Instantly

Change your message and it go live instantly. Execute your strategy, don't wait for it.

📊 See What's Working

See which content drives engagement. Real analytics, not guesswork.

🤝 Actual Humans

Questions answered in hours, not days. US-based team that knows the product inside out.

What BrandCast Includes

Most platforms save their best features for their most expensive plans. We don't.

Feature	Competitors Charge	BrandCast
Connect Your Tools	Often gated behind a paywall or plan upgrade.	Included
Split-Screen Layouts	Usually locked to Pro tiers	Included
Team Permissions	OptiSigns: $14/screen \| Screenly: Business tier only	Included
Analytics & Reports	OptiSigns: $5/screen extra \| Screenly: higher tiers	Included at 10+ screens
Multi-Location Tools	Usually $40+/screen Enterprise tier	Included at 10+ screens

Simple Math, No Surprises

You shouldn't need a spreadsheet to figure out what you'll pay. More screens unlocks more features—that's it.

More screens = lower price per screen (automatically)

Features unlock by screen count, not payment tier

Works with hardware you already own

Cancel anytime—no contracts

📊 Data Sources & Methodology

Pricing data collected from vendor websites. Verify current pricing before purchase decisions.

Primary Sources (Vendor Sites)

OptiSigns: Pricing Page

Yodeck: Pricing Page

Screenly: Pricing Page

Third-Party Verification

G2 Digital Signage Reviews(Verified user reviews)

Capterra Comparisons(Independent software reviews)

Industry Sources

Digital Signage Today(Industry news and pricing trends)

Last verified: 2026-06-20 • Prices may change. We recommend verifying current pricing directly with vendors before making purchasing decisions.